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Expert table:

‘How to use Crowd Funding'

- by Tony Ryan:


This is the third Blog Post in the series of  the Future of Learning 2015 Conference of The Institute of Learning Professionals. Below the key takeways and tips of the Crowd Funding Expert Table:


  • About 60% of the Crowd Funding campaigns in Australia are successful
  • Maximum duration: about 2 months
  • Create opportunity for Start Ups to raise awareness and collect funding.
    • Stage 1) Show how much interest there is for your idea.
    • Stage 2) Sell idea (Careful with people stealing your ideas…)
  • Example: Exploding Kittens Card Game. They exceeded their US$10k goal in only 8min!
  • Example: Lady wanted to write a novel. She collected $1000 for using someone’s name as one of the characters in her novel
  • Additional information on Crowd Funding on the Business Gov website, click here


Top 7 Crowd Funding tips:
  1. Do your research
  2. First 3 days make or break your campaign, be well prepared at the launch
  3. Sell yourself: Do you look exciting/interesting? (What does your 'brand' look like, how do you represent it?)
  4. Key for Crowd funding: Rewards, what is in it for the investors? (E.g. They can download the to be released App for only $1,99 instead of $4,99)
  5. Inspire people and be creative
  6. Don’t risk your own money. People love to be involved in an early stage.
  7. If it doesn’t work the first time: Re-launch!


What is your opinion? Any experience with Crowd Funding or additional tips we should share? Feel free to comment below or get in touch with us via our Social Media.


Next blogs in the series:
  1. Expert table: ‘How to stand out as an authority in your field?’ by Barry Moore
  2. Presentation: What does it mean to be in the ‘Learning flow’? by Mark Vollmer
  3. Breakout session: Improv your training! Training insights from the world of improvisation and theatre sports by Gabby Button




Written by: Marlie van Doorn

Date published: 27/10/2015


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